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How to respond to customer complaints

When you notice that your customer has sent an email complaint, a negative tweet, or complained over the phone, your first natural reaction will...

What is Performance Marketing – A Know How

The world of advertising and marketing is constantly on a churn. Marketers are looking for newer ways to attract, imbibe & plan strategies that...

What is contextual marketing and why is it important?

Delivering the right message to the right people at the right time is basically called contextual marketing. Providing context gives you a bigger and more conspicuous picture of every detail to give you more clarity on things that would otherwise be unspecific.

9 Commandments to zeroing In on the Best Creative Agency in India

So, you’re equipped with bait, line, & tackle, and all set to fish for the ideal “Creative” agency! Well, best of luck to you. But what is this mystical concept called creativity? Presenting my very own heretical definition.

Get to know the best ways to implement specific strategies for your online marketing

You can achieve remarkable results for your company through online marketing. If you're not utilizing it, then you should know this is the right time to do it.

Analysis Of The AV Created For The Video Marketing of Jaquar Shower Tray

Do you know what the base of branding & advertising is? The answer is creativity. And what better medium than video to propel this creativity? Videos are a great way to create a buzz for a brand.

As A Branding Agency In Delhi, Our Approach To The Branding Of LIC At Vaishali Metro Station, NOIDA

It is a pleasure for me to talk about branding for LIC at Vaishali Metro station in NOIDA. We handled the creative side of the branding activity. When we received the brief, we were a bit perplexed on how to approach it. It was new to us. We were also excited.