"What’s in a name?" Shakespeare said; we didn’t! You see, naming a brand is not a result of your day-to-day brainstorming. At least, not a brand you are dreaming to expand in the years to come and position yourself as a household name in your target market. Sure, vigorous and diligent creative brainstorming is a part of every brand communication project Brandbajade undertakes. But without extensive knowledge and understanding of the industry and the marketplace where the brand is going to perform, no amount of creativity will be enough