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Imagine waking up one fine morning to discover your official business account hacked. Like every other business owner, it’s a nightmare situation for you as well. Not only is the brand reputation shambled, but also your credibility as a brand is shattered in the minds of the customers. It is undeniable that social media has emerged as an indispensable tool to connect with followers, subscribers or potential customers. On the other hand, social sites are vulnerable due to thefts, hacks, and other risks.
Like every other sector, social media too has pros and cons. It’s like a two-edged sword in existence. This blog is entirely dedicated to addressing the disadvantages and coming up with effective strategies to tackle them upfront. First of all, you have to understand the definition of social media security. It is an innovative mechanism to protect social media accounts from several risks. These risks mainly consist of malware attacks, phishing attacks, account hackings & impersonation attacks. Now it’s time to unravel some best practices for establishing a safe and secure social media presence.
As a responsible business owner, it’s your duty to protect the data and information of your followers or subscribers. You can’t turn a blind eye to the matter, and malpracticers take advantage of the pothole in the social media security policy. To ensure this security, every business, irrespective of big brands or start-ups, must integrate the best strategies. Let’s look at 10 best practices that every business should follow:
Developing a strong password policy should be the business’s top priority because it’s the first line of defense against unauthorized access. Hackers are trying new and innovative approaches to crack passwords. But how do you build a strong password? A unique password should have:
A minimum length (8-12 characters, along with upper case, lower case, a special character and a number, is a symbol of an exceptional password.
Avoid using common passwords, such as dates of birth or consecutive numbers.
Change the password at regular intervals and use different passwords for multiple accounts.
Nowadays, a few social media sites like Facebook and X (formerly known as Twitter) have used two-factor authentication. This authentication needs a security code sent to the user's mobile or email ID after they enter the password. This authentication prevents potential unauthenticated entries, even if the phishers crack the password.
Social media security awareness among employees is a must in this virtual world. All businesses should organize workshops to train their staff about how to spot phishing attempts, suspicious websites, and implement the tactics instantly. Employees, too, can express their doubts and enrich themselves. This is another way to refrain from cybersecurity threats.
Several social media platforms often give permission to third-party applications. These apps have access to your personal information, such as your name, profile picture, contact list, and posts. It can be the start of a malicious attack by exposing this information to hackers. In these circumstances, only allow trusted apps & download them from official websites. Additionally, grant only compulsory access to personal information.
Have you ever thought that the careless handling of social media accounts significantly enhances the chances of phishing? In order to ensure privacy, you should give the core group of employees who are specialized in these niches unless you have to face the adversities. It is better that the professional member access the accounts sophistically. This security measure brings you one step closer to your goal of safe social media accounts.
Many organizations have a bad habit of using the same old software versions. Like updating every other amenity regularly, updating the social media software, social media apps, antivirus programs, and operating systems is mandatory for preventing online threats.
As most software sends the notification at regular intervals, it’s not too difficult. Even if it doesn’t send a notification, update the settings. As a brand, you must scan for vulnerabilities & take prompt action accordingly.
In this modern era, tools have emerged as helping partners in every sector, and social media is not an exception. The magnificent social media management tools Hootsuite, Buffer, and Sprout Social have exceptional security features and streamline social media activities.
These tools are like diamonds for business owners. Tools are so versatile that they can schedule posts, calculate engagements and manage multiple accounts from a single dashboard. If you are not using these tools, it’s the right time to use them before it’s too late.
Rigorous monitoring of the different brands’ social media accounts is essential. While evaluating any security breaches of the accounts, you emphasize the privacy of the accounts. This is proof of how much you care about your followers. The records of login, and configuration are all part of monitoring.
The marketing teams of the top brands are now leveraging AI for numerous evaluation tasks. As soon as any malicious activity or phishing issue arises, the AI signals you. Thereafter, you can take the necessary steps to refrain from the attack.
There are a lot of free Wi-Fis in public places, as the governments are installing them for the upliftment of life. On the contrary, malware practitioners take advantage of these Wi-Fis and incorporate malware into the system. You have to warn the employees to refrain from using those free Wi-Fi or hotspots. Make it a policy to use only trustworthy Wi-Fi instead of free ones.
If your social media accounts are hacked, you must have alternative or backup plans. Identification of the breach, such as which social media account is affected, is important. The next step is to not damage other accounts & prevent further infringement activities. Those are the preliminary measures that will be taken after the phishing.
Investigation of the whole process, such as how and when it happened, is the need of the hour. In the meantime, don’t forget to inform the concerned parties that they will be alerted sooner than later. These steps should be included in every business's security policy.
Hence, social media security is crucial to maintaining brand reputation, protecting sensitive information, preventing financial loss and ensuring customer safety. Brands often forget this dark side of social media platforms. It’s like the opposite side of the coin. However, best practices have effectively saved your social media accounts.
Be proactive, attentive and alert as a business owner. Not only implementing these practices but also reviewing these strategies is a must. If all these go well, you will establish yourself as a credible brand, for sure.
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