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There are many brands in the market. Here differentiation or grabbing mass interest is difficult, yet important. Understanding the brand value and creating its creative or advertising part needs experts who understand the fundamentals of design theory adequately. Design theory caters for all fundamentals and principles in creating visual communication and other art forms. Its whole concept centres on how we understand visual information and reframe the ideas of style, taste, and trend separating from the common universal principle of aesthetics. The theory helps graphic designers communicate with audiences through visuals in a better way. It explains the identification of different image elements and their values.
Design somewhere differs from art, it has to have a purpose. Graphic design is considered fundamental to work. It follows certain stable and balanced rules. If a design has failed to maintain its theoretical purposes, that is bound to be weak and ineffective.
Graphic design theory is important to deliver thoughtful and clear messages. There are certain design theory principles to keep in mind while beginning new design work. It establishes values in your product design. Let us have a look at the design theory principles:
Have you heard of the term “popping design”? This is the design where contrast worked and stored the picture in your memory. Contrast occurs when multiple variations of the design appear in a creative. The contrast makes a design more impactful with extra emphasis using:
Balance refers to the right distribution of objects, colours, textures, and spaces; such as big pictures next to small ones, classic and contemporary fonts, etc. These attributes help in differentiating your brand from your competition and efficiently grab market attention. The goal that you have with a certain creative defines the balance.
The symmetrical design offers a balance with equally weighted elements aligned on either side of a centre line. An asymmetrical design, on the other hand, uses opposite weights to create an uneven composition that has equilibrium.
Proportion is the size of elements concerning one another. It is the visual size and weight of elements in a creative and how they relate to each other.
Think of a box at the bottom of your poster for ticket information or a sidebar on a website for a search bar. A right proportion can only be achieved if all elements of your design are well-sized and thoughtfully placed. Once you master alignment, balance, and contrast; proportion should emerge organically.
An idea or perception is the image of a particular brand. It can be done using the same format for headers, reusing the same colours, or images, and many more. Brand elements being repeated in a design provides a sense of familiarity that helps customers easily identify a particular brand.
For example, the widely popular brand ‘Coca-Cola’ uses the red and white colour code. Often when we come across the same colours together, the brand name comes to our mind.
Hierarchy refers to the order of importance in a design. It helps the audience understand the visuals easily. You can effectively shape or reshape a user’s mindset by logical and strategic arranging of creative elements.
For example; Billboards, Pamphlets, and Newspapers use larger elements in headlines or other important parts; to put effective emphasis that drives focused attention.
Negative space or white space refers to the area of a creative with no design elements. It has importance, as it creates hierarchy and organization. Viewers’ minds naturally associate ample white space around an element with importance and luxury. It tells that objects in one region are grouped separately from objects elsewhere.
Now that you know what design theory is, you should know how to make a difference by implementing this theory in your creativity. You should master the art of design thinking to effectively implement design theory in your work. Learn how to think from your customer’s point of view. You need to do extensive research until you get a hold of your viewers’ preferences and needs. Knowing your audience is a must.
Don’t hesitate. Jot down your visual ideas and concepts for your design keeping your target audience in mind. After you filled your sheet with brainstorming ideas, it’s time to give it a shape. Listing everything down helps you to select design elements and materials in shaping creativity easily.
Don’t stop once you create a design, always give it a try until perfection. Working on a creative provides an immense improvement, and highlights strength areas, be it a creative that is done, or yet to be done.
The principles of design are the most important part of any design process. Without these principles, it would be very difficult for the users to understand the type of message that the designer is trying to communicate. Bad design can result in the loss of a loyal customer base, bad reviews, and serious damage to profit margins. At worst, a poorly designed product can bring an otherwise good company to its knees.
These design fundamentals are essential for creating a sound and good design that maximizes the user experience. They are in charge of overseeing the product design process. Design fundamentals guide our decision-making about colour blends, balance, spacing, structure, feel, and the overall visual of a product.
It is necessary to have a thorough understanding of graphic design theory and its detailed principles for the celebrated growth of your business. Brandbajade.com thoroughly understands your business need and provides customized design solutions for your organization's growth.
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