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Successful marketing refers to any actions a company takes to attract audiences to the company's product or services through adequate messaging. A successful marketing works as the communicating bridge between products or services and its targeted customers. It helps in ensuring every throwaways are efficiently generating awareness, acquisition and are aiding customer retention or not. Keeping the focus in place, the marketing mediums or definitions are interchangeably changing over the time. Here knowing the popular marketing technique, growth marketing, and why it earns popularity is necessary to get a mass attention for your business.
To understand what growth marketing is, what is not growth marketing has to be cleared. To ease the way, here’s a flow chart to understand the distinction:
| Comparison basis | Traditional Marketing | Digital Marketing | Growth Marketing |
| Definition | It uses offline media to reach the audience. | Digital marketing is a tool that focuses on awareness and acquisition. | It’s a digital marketing approach that executes full-funnel starting from awareness, acquisition, and activation to revenue, retention, and referral. |
| Focus | Awareness and revenue. | Brand awareness and lead generation. | Consumer journey and strategies for overall growth. |
| Mode | TV, magazine, newspaper, radio, OOH. | Internet and social media. | Internet and social media. |
| Conversation | One-way conversation. | Two-way conversation. | Two-way conversation |
| Reach | Restricted to a certain demographic location. | Globally as per accessibility. | Globally as per accessibility. |
| Tracking | Not possible | Possible. | Possible. |
| Conversion | Comparatively slow. | Fast. | Extremely fast. |
| Target specific budget | Comparatively much higher. | Comparatively lower. | Lowest because digital tools are fully optimized through digital marketing. |
As we know from the previous part that digital marketing has been in use quite effectively nowadays, here growth marketing executes the process of digital marketing.
Growth marketing and digital marketing are two terms often used interchangeably. Growth marketing is a data-driven approach that drives a company or brand to its growth. There you go in search of new ways to grow their businesses, technically the growth marketing.
There are numerous open windows for start-ups to use growth marketing strategies to scale up their businesses. A few of them are:
Acquiring new customers can be your one smart move. Here comes growth marketing to mold the challenge with paid advertising, offering loyalty programs, and content marketing.
Do not shift your focus from existing ones. An efficient way that growth marketing offers is by providing excellent customer service, offering loyalty programs, and regular communication with your customers.
A growth marketing strategy comes in handy in increasing the lifetime value of your customers. Some successful ways include upselling and cross-selling the existing customers and offering them unique value-added services.
If you want to scale your startup, you need to make sure that your customer acquisition costs are as low as possible. Optimizing your marketing campaigns and using data to your advantage will add value in resolving your brand’s operational challenges.
Having an efficient team will add value to your concern. This can be done by hiring new employees, contractors, and freelancers.
Let us understand how to properly execute growth marketing for your business. Keeping six key areas in focus; awareness, acquisition, activation, revenue, retention, and referral; presenting a few steps to incorporate the leading marketing technique for your organization.
Start with a data-driven management system to track every marketing changes of your business. Identify the gap which needs improvement. Once you know the measurement, you certainly will understand how to manage it.
Come up with a designing plan to make improvement in your problematic area. The change could be as small as changing a headline or font, or as large as re-designing an entire page. Every possible identification should be counted as a major problem.
Optimize your plan in a significant way to get desired result. Make the changes one at a time, or else you might get cluttered in your primary journey. Wait till you reach your desired goal then put your hands into another.
As we are saying. Once your operation is over compare the result with its initial. Did you reach your goal? Make sure to stay at the baseline to measure adequately.
There you go! As you have reached your desired destination, you can now pay attention to your next gap. Now you know how to make correction, how to implement growth marketing for your business.
Are you ready to do wonders with growth marketing to scale your start-up? If this is exactly what your start-up needs, then Brandbajade.com is here to guide you.
Brandbajade.com is a start-up growth marketing agency. Our growth hacking services will ride your start-up to the top. Our team of experienced growth marketers will make a unique plan for you to acquire new users and lead steady growth.
Brandbajade.com will help you with your online marketing, social media, and email marketing. We also offer a wide range of services that can help you with your website design, development, and SEO. Contact us today to learn more about the next frontier of marketing for your start-up boost.
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