">
Contact Now
cookie not set
Branding & Brand Image

Difference between a brand and a company

                                                                                                                                             Published at: 19.03.2023

Have you ever come across this very basic question?
Is a company recognized by a brand or a brand is known by its company name?

Sometimes, yes; there may be an occurrence of confusion that brands and companies are two different entities and have different meanings and purposes. It is necessary to put the company’s name at the front to reflect what the company's dealing with. Similarly, a brand is the face of the company with which the consumers will build trust. They both play significant and distinguished roles in the marketing and advertising field. Therefore, brand and company are different, but intermingled.

How can one analyse and recognize the difference? Let us understand both in different perspectives by definition and its usage.

 

Difference between a brand and a company name: 

A brand represents a company’s products or services. A company is being differentiated from other companies in the market with a company name. Whereas a brand name works as a differentiator from the products or services of other companies. 

A company can have many brands with many names that serve different purposes in the market. For example, Inditex is the world’s largest fashion retailing company that has eight brands: Zara, Pull & Bear, Massimo, Dutti, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe.

Some popular brands may have the same name as their company’s name if they feel the convenience to refer all their products or services with one single name, such as Sony, Nike, etc.

 

The legal difference between brand and company: 

The brand name is an intangible asset of a company dealing with different products or services. To do registration of a brand name or trademark, the application shall be done under the trademark department. No name search is required for trademark registration. Conducting free public trademark is only required.

A company is an individual legal entity having its name and business. It includes legal procedures like the filing of income tax returns, annual filing, etc. The name of the company is registered under the Ministry of Corporate Affairs. In this case, a name search is required under the company name database. 

 

Objective difference between a brand and a company: 

A brand creates an urge for buying or using and builds an emotion while thinking about certain products or a company. It is a promise to the customers which they recall and are loyal to. It is created to spread awareness, build trust, to meet customers’ expectations and demands. For instance, the brand iPhone caters to lifestyle and serves as a trusty image regarding the company or various products category under the company name Apple Inc.

On the other hand, a company stands intending to produce and promote its products and services. It is an organization that cares about profits and revenue.

 

Let us first be clear with what we are discussing.

Brand: Depending on the products and services, a company proposes a brand name with the purpose of sales and advertisement. It does not require any legal suffixes. As an example, Zara is a Spanish clothing brand. A brand can serve multiple categories. Zara primarily started with clothing, but additionally puts their paws on shoes, swimwear, beauty, and perfumes. 

Company: The name of a company is given under the Companies Act with the purpose to make a profit by delivering products or services. A company must have a suffix with either LLC, private limited company, Corp, or other various legal endings depending on its presently operating business structure. For example, Coca-Cola Company, ABC Private Limited Company, etc.

 

Therefore, company is an organization and brand reflects the image and personality of the company’s products and services. The two things can overlap, but knowing the differences help the organization to market efficiently and the consumers to understand their products or services properly.

Brandbajade.com provides services to its clients with naming of a new brand or renaming of an existing brand. Brandbajade.com also develops brand guidelines which have lasting impact on the brand and company’s performance.

Related blogs

Get to know the best ways to implement specific strategies for your online marketing

Publish Time: 2022-10-18 13:56:38

How to make a successful rebranding?

Publish Time: 2022-11-24 13:36:01

8 steps to create great billboard advertisements

Publish Time: 2022-12-12 16:37:22

Psychology of colours in branding

Publish Time: 2023-02-20 18:00:18

Growth marketing for startups

Publish Time: 2023-02-25 13:27:24

What is marketing automation?

Publish Time: 2023-03-03 19:11:22

A new era of podcast marketing

Publish Time: 2023-03-08 17:49:03

Difference between a brand and a company

Publish Time: 2023-03-18 17:44:12

How to do competitive analysis?

Publish Time: 2023-03-20 16:34:25

The fundamentals of design theory

Publish Time: 2023-03-22 18:46:37

Tips to make a customer-centric work-culture

Publish Time: 2023-03-29 13:37:24

A beginners guide to display advertising

Publish Time: 2023-04-13 16:33:31

The role of branding in creating a strong online presence

Publish Time: 2023-05-14 22:13:09

The importance of visual branding 

Publish Time: 2023-06-15 10:06:15

Branding Trends to Watch in [2023]: Staying Ahead of the Curve

Publish Time: 2023-06-19 12:45:43

Mastering Social Media Marketing: Leveraging Platforms for Brand Growth

Publish Time: 2023-06-20 14:54:57

The Art of Storytelling in Branding and Creating a Compelling Narrative

Publish Time: 2023-06-23 22:14:41

Unlock Digital Marketing Strategies Boosting Your Brand's Online Presence

Publish Time: 2023-06-28 01:21:57

The Future of Branding Exploring Emerging Trends and Technologies

Publish Time: 2023-07-01 10:57:53

Becoming a Thought Leader Establishing an Advertising Agency's Authority in the Industry

Publish Time: 2023-07-05 00:36:32

Driving Organic Traffic: SEO Strategies for Online Success

Publish Time: 2023-07-09 10:16:23

Mastering Customer Support: Strategies for Building Stronger Customer Relationships

Publish Time: 2023-07-11 22:24:00

The Power of Customer Retention: Building a Foundation for Business Success

Publish Time: 2023-07-22 02:25:47

Capturing Brilliance: The Art of High-Quality Photography

Publish Time: 2023-07-25 23:18:49

Building Customer Loyalty through Exceptional Support Experiences

Publish Time: 2023-07-29 08:58:46

Digital Marketing Communication: Building Consistency across Channels

Publish Time: 2023-08-02 23:27:11

Tapping into Influencer Marketing: Leveraging Online Influencers for Enhanced Brand Exposure

Publish Time: 2023-08-06 10:30:58

Navigating the World of Programmatic Advertising: Benefits and Challenges

Publish Time: 2023-08-09 08:03:08

Adapting to the Mobile-First Era: Optimizing Advertising for Mobile Devices

Publish Time: 2023-08-14 01:02:47

The Art of Active Listening: Enhancing Communication in Customer Support

Publish Time: 2023-08-17 12:29:39

Embracing the New Era of VFX and Graphics: Unveiling Creativity with Brandbajade

Publish Time: 2023-08-21 12:47:08

The Role of Music in Advertising: How Sound Enhances Brand Messaging

Publish Time: 2023-08-27 23:03:02

YouTube Ads: Unleashing the Potential of Modern Advertising

Publish Time: 2023-08-30 14:52:48

Utilizing Chatbots in Marketing: Enhancing Customer Interactions and Engagement

Publish Time: 2023-09-09 10:24:57

Advertising for E-Commerce: Boosting Sales and Conversions

Publish Time: 2023-10-04 09:24:55

How To Use Content Marketing To Improve Brand Loyalty

Publish Time: 2023-12-13 05:44:53

Relationship Marketing for Your Business: Building Connections for Success

Publish Time: 2023-12-29 00:30:09

Crafting Connections: Building Brands for Gen Z

Publish Time: 2024-01-10 18:51:40

The Power of CGI : Transforming Brand Marketing now and next

Publish Time: 2024-02-16 16:27:46

Tips to make a customer-centric work-culture

Publish Time: 2024-02-23 17:12:38

The importance of a logo

Publish Time: 2024-02-23 17:24:33

How to respond to customer complaints

Publish Time: 2024-02-23 17:39:29

What is performance marketing - A know how

Publish Time: 2024-02-23 17:57:58

What is contextual marketing and why is it important?

Publish Time: 2024-02-23 18:06:15

9 commandments to zeroing in on the best creative agency in India

Publish Time: 2024-02-23 18:10:41

As a branding agency In Delhi, our approach to the branding of LIC at Vaishali metro station, Noida

Publish Time: 2024-02-23 18:14:47

Analysis of the AV created for the video marketing of Jaquar shower tray

Publish Time: 2024-02-23 18:18:27

The impact of branding on customer loyalty                                                                

Publish Time: 2024-02-23 19:32:03

The importance of visual branding 

Publish Time: 2024-02-23 19:40:31

How to establish an impactful partnership with your digital marketing agency?

Publish Time: 2024-04-09 22:31:01

How AI can help a brand enjoy bigger returns while partnering with a Social Media agency 

Publish Time: 2024-05-02 18:05:46

The power of storytelling - How brands can connect emotionally with their audience

Publish Time: 2024-05-09 17:32:00

The Power of Digital Marketing in Branding: 5 Compelling Reasons You Can't Ignore

Publish Time: 2024-05-11 12:05:20

The Rise of Influencer Marketing and Leveraging Social Media for Brand Success

Publish Time: 2024-05-14 12:21:49

Elevating Growth: How an SEO Service Advertising Company in Delhi Propels Your Success

Publish Time: 2024-05-21 13:17:56

The Vitals for Your Viral Campaigns

Publish Time: 2024-05-29 13:22:49

Understanding the Potential of Metaverse for Branding: A New Frontier for Brands 

Publish Time: 2024-06-04 16:31:24

Why Building a Brand Community is Essential and How to Create Such Community

Publish Time: 2024-06-11 11:39:44

The Evolution of Advertising: From Traditional to Digital, an Incredible Journey

Publish Time: 2024-06-14 16:07:12

The Rise of Sustainable Design: How Brands Are Integrating Eco-Friendly Design

Publish Time: 2024-06-25 11:47:47

10 Steps to Building Your Personal Brand on Social Media: A Comprehensive Guide

Publish Time: 2024-07-02 11:21:44

The Role of Blockchain in Digital Marketing: Everything You Need to Know

Publish Time: 2024-07-08 12:07:55

Top 10 Influencer Marketing Trends to Watch Out for in 2024

Publish Time: 2024-07-16 13:22:50

Visual Branding, Designing Logos that stand out

Publish Time: 2024-07-23 11:35:07

Content Marketing Strategies for Startups: How to Build Your Brand from Scratch

Publish Time: 2024-07-30 11:11:51

Amazing Tips to Boost User Experience and Conversions on Your Website

Publish Time: 2024-08-06 10:59:55

10 Best Practices Every Business Should Adopt for Social Media Security

Publish Time: 2024-08-13 11:46:00

Decoding the Strategic Power of Design in Modern Business

Publish Time: 2024-08-20 10:40:34

Cross-Channel Marketing Integration: Maximizing Reach and Engagement

Publish Time: 2024-08-27 11:57:00

Brand Consistency Across Platforms: Build an Impeccable Brand

Publish Time: 2024-09-03 12:41:32

How AI is Revolutionizing Social Media to Drive Higher Engagement

Publish Time: 2024-09-10 12:12:21

10 Things to Consider Before Choosing a Web Design Agency

Publish Time: 2024-09-24 11:11:16

10 Things to Consider Before Choosing a Web Design Agency

Publish Time: 2024-09-24 11:11:19

8 Reasons Why You Need an SEO Agency to Grow Your Business

Publish Time: 2024-10-22 11:14:44

Emerging Trends in Digital Marketing: How an Agency Can Help You an Edge

Publish Time: 2024-10-30 11:25:18

What is Personalization in Advertising: A Key Component to Grow Your Business?

Publish Time: 2024-11-06 12:40:50

Why Choose Brandbajade as a Digital Marketing Agency?

Publish Time: 2024-11-14 16:25:00

Behind every beautiful business, there is wit. Talk to us.

Are you in a serious pickle with your business? Are you unhappy? Do not worry! All you need is a Jester who can lend you the helping hand you need. Let us put a smile on your face.

Handpick your needs and we will brew it perfectly.

Tell us what you need help with, the purpose of the project and the problem we are solving