">
Contact Now
cookie not set
Branding & Brand Image

Psychology of colours in branding

The psychology of colours in branding is a study to affect perceptions and behaviours of consumers regarding their impression of a brand, often resulting in an impactful persuasion in considering a brand or making a purchase.

The psychology of colours in branding gives a framework to clear out the Why and How questions in consumers' minds regarding a brand or their product. It is an effective tool when it comes to creating marketing assets, branding or rebranding an existing one. 

Colour psychology for branding delivers an understanding of your brand's inner goal and guides the perception of your consumer behaviour. The effect of colours in driving emotions differs based on gender, culture, personal experiences, neurological variances, and many more. However, some general guidelines have been jotted down by several colour psychological studies regarding colours in branding psychology. A study called Impact of Color on Marketing claims that up to 90% of judgemental statements on a product or a brand are solely based on their colour. 

In colour psychology in business branding, the colour red can draw emotions of romance or danger, blue signifies serenity and coldness, and yellow and purple attract hyper-specific emotions regarding accurate reading. Brown specifies a rugged appeal in creating warmth, thanksgiving, or even stirring your appetite. 

Jennifer Aaker, a psychologist and Stanford professor, in her Dimensions of Brand personality proclaims five core dimensions of colour psychology in marketing and branding: 

Referring to the information mentioned above, here are a few factors to keep in mind when it comes to colour psychology for branding:

 

Colour Psychology of Red:

Companies like Netflix, Target, and Coca-Cola have used the colour red to serve their branding purpose. The colour psychology in marketing and branding says Red is known to reduce our analytical thinking and boosts our intensified reactions.

 

Colour Psychology of Orange:

Dunkin, Nickelodeon, and The Home Depot have chosen orange under the psychology of colours in branding. Orange has been considered to provoke and stimulate feelings of excitement, enthusiasm and warmth; delivers an energetic aura. 

 

Colour Psychology of Yellow:

The colour psychology for yellow draws MacDonald’s, National Geographic, and more. Though the colour seems to have a hint of fun, the colours in branding psychology indicate that too much of it tends to trigger anger, frustration, fear, and anxiety. The colour is beneficial to increase metabolism, to lift self-esteem.

 

Colour Psychology of Green:

Companies like Spotify, and Starbucks have their identity in green. According to the colour psychology in business branding, green has the easiest adjustments when it hits our retina. It is calming, restful, and pleasing; represents nature, and fertility, and often refers to healthcare.

 

Colour Psychology of Turquoise:

Canva, Siemens, and Pampers use the colour turquoise for their logo. The colour delivers clarity of thought and communication. When used in the wrong context the turquoise can represent indecision and lack of grounded deliberation.

 

Colour Psychology of Blue:

Blue colour psychology in marketing and branding is being used by BlueCross BlueShield, PayPal and others. As per the colour psychology, blue claims serenity, calm, clarity and communication. 

 

Colour Psychology of Purple:

The colour purple serves the balance of masculine and feminine traits. Based on the condition the colour will indicate warmth, coldness, or none of these. As per the colour psychology in marketing and branding, purple is also associated with time, space, and the cosmos. Brands like Roku, Taco Bell, and Yahoo fall under this category.

 

Colour Psychology of Magenta:

The not-so-red and not-really purple, magenta is the colour of emotional balance and psychological harmony. The colour psychology in business branding marks this colour as suitable for creative, nonconformist, and endeavours. Brands like LG, and Lyft is using magenta’s colour psychology theory.

 

Colour Psychology of Brown:

m&m and Dreyers are representing themselves under the brown colour. The colour reflects the seriousness of black with a much warmer and softer tone. The colour psychology in marketing and branding shows brown as a sturdy and reliable colour. The colour brown serves sophistication and is used efficiently.

 

Colour Psychology of Black:

The psychology of colours in branding symbolises black as a powerful colour. The colour has the absorption of all colours and stands with profound psychological implications. Brands such as Adidas, Sony, and Apple have used the colour’s effortless and timeless stylish appeal.

 

Colour Psychology of Grey:

The colour grey is often said to have no dominant psychological characteristics. But the colour psychology in business branding says that the colour grey serves a modern and sophisticated purpose. Brands like WordPress and others are using this colour psychology.

 

Colour Psychology of White:

As we know that black is the absorption of all colours, and white here serves as the reflection. It is a symbol of purity and innocence. As per the colour psychology for branding, the white colour symbolises freshness, new, and untarnished beginnings. Uber, Chanel, and others are using this colour theme.

 

The colour psychology chart is here for you to understand the above guidelines more accurately:

Colour psychology in branding strongly influences your company and product image and is the most essential element of your visual identity. The right colour delivers a powerful and meaningful visual identity for your brand. Colour psychology in marketing and branding is all about selecting the best candidate on the colour wheel. Choose your colour wisely.

Related blogs

Get to know the best ways to implement specific strategies for your online marketing

Publish Time: 2022-10-18 13:56:38

How to make a successful rebranding?

Publish Time: 2022-11-24 13:36:01

8 steps to create great billboard advertisements

Publish Time: 2022-12-12 16:37:22

Psychology of colours in branding

Publish Time: 2023-02-20 18:00:18

Growth marketing for startups

Publish Time: 2023-02-25 13:27:24

What is marketing automation?

Publish Time: 2023-03-03 19:11:22

A new era of podcast marketing

Publish Time: 2023-03-08 17:49:03

Difference between a brand and a company

Publish Time: 2023-03-18 17:44:12

How to do competitive analysis?

Publish Time: 2023-03-20 16:34:25

The fundamentals of design theory

Publish Time: 2023-03-22 18:46:37

Tips to make a customer-centric work-culture

Publish Time: 2023-03-29 13:37:24

A beginners guide to display advertising

Publish Time: 2023-04-13 16:33:31

The role of branding in creating a strong online presence

Publish Time: 2023-05-14 22:13:09

The importance of visual branding 

Publish Time: 2023-06-15 10:06:15

Branding Trends to Watch in [2023]: Staying Ahead of the Curve

Publish Time: 2023-06-19 12:45:43

Mastering Social Media Marketing: Leveraging Platforms for Brand Growth

Publish Time: 2023-06-20 14:54:57

The Art of Storytelling in Branding and Creating a Compelling Narrative

Publish Time: 2023-06-23 22:14:41

Unlock Digital Marketing Strategies Boosting Your Brand's Online Presence

Publish Time: 2023-06-28 01:21:57

The Future of Branding Exploring Emerging Trends and Technologies

Publish Time: 2023-07-01 10:57:53

Becoming a Thought Leader Establishing an Advertising Agency's Authority in the Industry

Publish Time: 2023-07-05 00:36:32

Driving Organic Traffic: SEO Strategies for Online Success

Publish Time: 2023-07-09 10:16:23

Mastering Customer Support: Strategies for Building Stronger Customer Relationships

Publish Time: 2023-07-11 22:24:00

The Power of Customer Retention: Building a Foundation for Business Success

Publish Time: 2023-07-22 02:25:47

Capturing Brilliance: The Art of High-Quality Photography

Publish Time: 2023-07-25 23:18:49

Building Customer Loyalty through Exceptional Support Experiences

Publish Time: 2023-07-29 08:58:46

Digital Marketing Communication: Building Consistency across Channels

Publish Time: 2023-08-02 23:27:11

Tapping into Influencer Marketing: Leveraging Online Influencers for Enhanced Brand Exposure

Publish Time: 2023-08-06 10:30:58

Navigating the World of Programmatic Advertising: Benefits and Challenges

Publish Time: 2023-08-09 08:03:08

Adapting to the Mobile-First Era: Optimizing Advertising for Mobile Devices

Publish Time: 2023-08-14 01:02:47

The Art of Active Listening: Enhancing Communication in Customer Support

Publish Time: 2023-08-17 12:29:39

Embracing the New Era of VFX and Graphics: Unveiling Creativity with Brandbajade

Publish Time: 2023-08-21 12:47:08

The Role of Music in Advertising: How Sound Enhances Brand Messaging

Publish Time: 2023-08-27 23:03:02

YouTube Ads: Unleashing the Potential of Modern Advertising

Publish Time: 2023-08-30 14:52:48

Utilizing Chatbots in Marketing: Enhancing Customer Interactions and Engagement

Publish Time: 2023-09-09 10:24:57

Advertising for E-Commerce: Boosting Sales and Conversions

Publish Time: 2023-10-04 09:24:55

How To Use Content Marketing To Improve Brand Loyalty

Publish Time: 2023-12-13 05:44:53

Relationship Marketing for Your Business: Building Connections for Success

Publish Time: 2023-12-29 00:30:09

Crafting Connections: Building Brands for Gen Z

Publish Time: 2024-01-10 18:51:40

The Power of CGI : Transforming Brand Marketing now and next

Publish Time: 2024-02-16 16:27:46

Tips to make a customer-centric work-culture

Publish Time: 2024-02-23 17:12:38

The importance of a logo

Publish Time: 2024-02-23 17:24:33

How to respond to customer complaints

Publish Time: 2024-02-23 17:39:29

What is performance marketing - A know how

Publish Time: 2024-02-23 17:57:58

What is contextual marketing and why is it important?

Publish Time: 2024-02-23 18:06:15

9 commandments to zeroing in on the best creative agency in India

Publish Time: 2024-02-23 18:10:41

As a branding agency In Delhi, our approach to the branding of LIC at Vaishali metro station, Noida

Publish Time: 2024-02-23 18:14:47

Analysis of the AV created for the video marketing of Jaquar shower tray

Publish Time: 2024-02-23 18:18:27

The impact of branding on customer loyalty                                                                

Publish Time: 2024-02-23 19:32:03

The importance of visual branding 

Publish Time: 2024-02-23 19:40:31

How to establish an impactful partnership with your digital marketing agency?

Publish Time: 2024-04-09 22:31:01

How AI can help a brand enjoy bigger returns while partnering with a Social Media agency 

Publish Time: 2024-05-02 18:05:46

The power of storytelling - How brands can connect emotionally with their audience

Publish Time: 2024-05-09 17:32:00

The Power of Digital Marketing in Branding: 5 Compelling Reasons You Can't Ignore

Publish Time: 2024-05-11 12:05:20

The Rise of Influencer Marketing and Leveraging Social Media for Brand Success

Publish Time: 2024-05-14 12:21:49

Elevating Growth: How an SEO Service Advertising Company in Delhi Propels Your Success

Publish Time: 2024-05-21 13:17:56

The Vitals for Your Viral Campaigns

Publish Time: 2024-05-29 13:22:49

Understanding the Potential of Metaverse for Branding: A New Frontier for Brands 

Publish Time: 2024-06-04 16:31:24

Why Building a Brand Community is Essential and How to Create Such Community

Publish Time: 2024-06-11 11:39:44

The Evolution of Advertising: From Traditional to Digital, an Incredible Journey

Publish Time: 2024-06-14 16:07:12

The Rise of Sustainable Design: How Brands Are Integrating Eco-Friendly Design

Publish Time: 2024-06-25 11:47:47

10 Steps to Building Your Personal Brand on Social Media: A Comprehensive Guide

Publish Time: 2024-07-02 11:21:44

The Role of Blockchain in Digital Marketing: Everything You Need to Know

Publish Time: 2024-07-08 12:07:55

Top 10 Influencer Marketing Trends to Watch Out for in 2024

Publish Time: 2024-07-16 13:22:50

Visual Branding, Designing Logos that stand out

Publish Time: 2024-07-23 11:35:07

Content Marketing Strategies for Startups: How to Build Your Brand from Scratch

Publish Time: 2024-07-30 11:11:51

Amazing Tips to Boost User Experience and Conversions on Your Website

Publish Time: 2024-08-06 10:59:55

10 Best Practices Every Business Should Adopt for Social Media Security

Publish Time: 2024-08-13 11:46:00

Decoding the Strategic Power of Design in Modern Business

Publish Time: 2024-08-20 10:40:34

Cross-Channel Marketing Integration: Maximizing Reach and Engagement

Publish Time: 2024-08-27 11:57:00

Brand Consistency Across Platforms: Build an Impeccable Brand

Publish Time: 2024-09-03 12:41:32

How AI is Revolutionizing Social Media to Drive Higher Engagement

Publish Time: 2024-09-10 12:12:21

Behind every beautiful business, there is wit. Talk to us.

Are you in a serious pickle with your business? Are you unhappy? Do not worry! All you need is a Jester who can lend you the helping hand you need. Let us put a smile on your face.

Handpick your needs and we will brew it perfectly.

Tell us what you need help with, the purpose of the project and the problem we are solving