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Imagine someone is scrolling through Instagram, and two consecutive shoe brand ads catch your attention. These two brands have been delivering similar kinds of quality products, but he identifies only one brand and not the other one. It’s caught anyone by surprise. What is the reason behind it? Here is the importance of brand guidelines. No brand should mess with it in any way. Any brand that is running without brand guidelines is not trustworthy and forgettable.
A brand guideline is that secret sauce you must add to your digital marketing campaign. The primary purpose behind this is to make your brand a recognizable brand. An experienced digital marketing agency should be on board to bring fruitful results. If you concentrate on creating quality services and products but lack recognition, you must emphasize brand guidelines. This write-up will not only decode the importance of brand guidelines but also explore how a digital marketing agency will help you.
A brand guideline is a set of tools that defines your brand’s elements. Whether on a website or on social media, it should remain consistent. Brand identity is integrated into it in such a unique way that an audience recognizes your brand within a second. This instant recognition has a significant role to play in brand growth. Some of the common elements of the brand guidelines are:
Typography: Using a specific font and style in the content on their website and social media platforms.
Tone of voice: Brands should use a formal, informal or conversational tone.
Colour palette: A definite colour palette is the identification of that particular brand.
Logo: Proper logo size and variant are marks of brand identification.
Do you think it’s a complicated and challenging task to do? Don’t think too much. When you tie up with an outstanding creative agency, you will definitely set a brand guideline.
You might be wondering why brand guidelines are trending nowadays. This guideline is so effective in many ways that you have to give it immense importance. Now, it’s time to understand why brand guidelines are so important. Let’s start:
Like any other field of life here, too, brand consistency matters a lot. While you have been following the same brand guidelines across platforms such as websites, email or social media, you will soon establish a brand guideline. Suppose you are using a red-colour logo, but for some reason, you are picking and choosing other colours. Then, it’s a sign of inconsistency.
The brands have to maintain a specific style guide, which is an integral part of the brand guideline. With the help of a branding and marketing agency, you ensure that the proper brand elements are used. The creative agency will enable you to give an edge over others as far as brand guidelines are concerned. Brandbajade has earned the reputation of providing brand guidelines to several brands.
Another benefit of brand guidelines is brand recognition. Like the personal life in professional life too, as soon as potential customers recognize your brand, its value increases automatically. If a brand adopts a certain brand guideline, by showing this repeatedly, the followers or subscribers are accustomed to the brand guideline. For example, Coca-Cola has been using a red and white combination for many years. That’s why when the audience sees a soft drink with a white & red combination, they know it’s Coca-Cola.
You cannot get the brand recognition overnight. You have to keep doing the same thing over and over again and then only get results. This circle never stops, and it comes in a loop. Digital marketing agencies are equipped with tools and skilled members and can deliver it efficiently. As a marketing agency, Brandbajade can reach your brand to another level you have never dreamt of.
Many startups or even some brands are struggling to win the trust of the audience. Due to the trust issue, they are constantly losing several customers. When the brand uses a particular colour, font, and tone of voice across all your marketing materials and services, they have established credibility. If there is no uniformity and you are not matching these things on your website and social media, you will fall short.
Are you on the same page with me regarding this trust and credibility? The brand guidelines are so significant in this respect that you should follow them from now onwards. A capable, creative agency is good enough to bring this to the table on your behalf. Brandbajade has been serving diverse brands and maintaining the brand guidelines.
Being a brand, you must keep in mind the professionalism all the time. Whether on a website, social media, or printed materials, professionalism and polished material are key brand guidelines. If the design, writing and presentation are top-notch in their respective fields, then professionalism will not be a concern anymore. This component is crucial with respect to professionalism.
Unlike those businesses that take professionalism lightly, you should be one of those top brands that emphasize it severely. Audiences always give high weight to professionalism. Digital creative agencies often push you to go this way to set the brand guidelines. To be an exceptional brand, you must create content like this in the digital landscape.
In this era of cutting-edge competition, you must be emotionally connected with your audience. A strong brand guideline helps create a consistent brand experience that every potential customer prefers to have. When they see consistently how their story is presented in video or static posts, they instantly connect with it. Any brand has to remember that emotional material is itself able to build a deeper connection.
Along with intacting the brand value, the branding agency will inject the emotional essence into the brand guidelines. It has a severe impact on the consumers. Make no mistake; brands can hire Brandbajade to create a brand guideline by integrating the emotion.
It is sad but true that many businesses are nowhere in the digital market because of many reasons. One of those reasons is not having a definite brand guideline. Do you observe it? Think of Tata, Starbucks or Nike and why they have been able to exist in the market for so many years. Brand guidelines are one of the causes behind it.
Digital marketing agencies always communicate with you to make the appropriate guidelines. As far as digital marketing is concerned, the name Brandbajade must come at the top of your favourite list.
A brand guideline is not a mere document but a strategic asset. You just know how to use it for the betterment of your brand. From brand recognition to the legacy, brand guidelines have a pivotal role to play in everything.
Whether you’re a small startup or an industry leader, investing in a well-crafted brand guideline will save you time, money, and headaches in the long run. A well-equipped, skilled, and experienced agency, Brandbajade, will help to set the brand guidelines.
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