Contact Now
Contact Now
It is a pleasure for me to talk about branding for LIC at Vaishali Metro station in NOIDA. We handled the creative side of the branding activity. When we received the brief, we were a bit perplexed on how to approach it. It was new to us. We were also excited. The brief was to create strong brand visibility across the station building which shouldn't only focus on communication but should also explore creative opportunities.The best part of outdoor branding is that it helps you to build your brand in ways that digital and in-home advertising cannot. Choosing to promote your brand outdoors is beneficial in multiple ways. Outdoor branding gets easily accepted by consumers. Where digital and in-home marketing have failed, outdoor branding has enjoyed growth and tasted popularity. Research has shown that consumers react more favorably to outdoor media in comparison to in-home media. Outdoor branding helps you to build solid brand familiarity and recall. Because consumers can't ignore the advertisement they are exposed to when they are outside. Outdoor media is aesthetically pleasing and generally placed in the areas where your target audience goes. There is a misconception that outdoor branding is not customizable. Outdoor branding is directed to a specific cross-section of the population by using tools like location, verbiage, and design. It has been found that consumers respond to outdoor branding. In the current economic scenario, outdoor branding makes effective use of your marketing budget. It is more affordable than ever. Oftentimes it is less expensive than building the brand image on digital or mainline media. As a branding agency in Delhi, we feel that it is a great option for companies who want to spend less on brand promotion. Outdoor branding boosts sales by providing maximum exposure. Exposure to products on a repetitive basis results two things:
Outdoor branding also serves as a brand reminder for brands.The story of insurance is as old as mankind. The instinct which provokes people of today to secure themselves against loss and disaster were also present in primitive men. The concept of insurance developed in industrial era but its beginning dates back almost 6000 years.
Life insurance in modern form came to India from England in 1818. Europeans in Calcutta started Oriental Life Insurance Company. Later in the year 1870, Bombay Mutual Life Assurance Society gave birth to the first Indian life insurance company. The Swadeshi movement gave rise to more insurance companies. The Life Insurance Corporation of India was created on 1st September 1956 with the objective to spread life insurance much more widely and in particular to the rural areas.So you can understand the legacy of LIC. As a branding or rebranding agency, we were elated when we got the LIC's account. Our intention was to create something new and fresh.
First, we started to understand the logo of LIC. Two hands circling the lamp has become the most enduring image of the insurance business in India. The logo stands for light, figuratively and literally. The lamp implies the light that sheds the darkness and brings hope. And the hands symbolize security and protection. The purpose of LIC logo is to bring back light of hope into the lives of many people.
We were sure to create something that resonates with the brand image. We made sure the color psychology present in the logo transpires our works too. There are two fields on the logo. Blue on the left-hand side and yellow on the right-hand side. The blue field has the emblem. Blue often represents stability and loyalty. Yellow represents the color of gold, symbolizes material wealth.
When we started designing, we made sure these two colors should present in the creative works. After finalizing the colors, we started developing the plan. Our plan was simple. The creative works should not be overloaded with product information. It should be created in a way that it should look like an industry leader is speaking. Our work highlights the grand aspect of LIC. Our work emotes concern for the lives of senior citizens or humans in general.
We designed the communication in such a way that they have both a short-term call to action effect and a long-term effect on consumers attitudes and behaviors. Our work is impactful as it brings a change in brand perception among people and creates a behavioral change. Everything that people see and experience from the branding affects how they respond to it in the future. At the planning stage, we were sure that our works will make an impact. We build a future that the brand wanted to have which was expressed during the meetings. Our message is so apt that the brand is still maximizing.
The message and visual elements talk of positive life force and contentment. The copy I-trust my life, life supports me resonates with what LIC actually says to its customers. The line I can always change my life speaks how LIC helps to develop a safe and secured life. These lines mainly talks about life and the assurance of safety and security that LIC offers.
How we helped LIC
We crafted the message and creative that help to maximize impact and drive behavioral change.
Our work helped in reaching the current and potential customers more effectively.
It ensured that the client get noticed and cut through.
Moreover, it enhanced their media spend.
The originality of the content makes this work unique and not repetitive. The newer visual details or original captions and taglines have attracted the viewers. The new approach with new stories made the work more creative. The crispiness and freshness in the details have made the work unique. We acknowledge that being able to use customer information more effectively would increase the ROI of the future campaigns.
This project has given us a great branding agency portfolio to show. It helped us to spread our wings, fly over newer pastures, make substance score, and collaborate with like-minded people. We have used technology up to the hilt, but at heart, we are still the same. The desires of doing things that never thought before is still present. We are uber-ready to adapt, to create, and to stand out once again. We are thankf ul to Jagran Engage to consider us their creative partner for the work.
Just a reminder, we are always in search for something exciting and challenging, do feel free to get in touch with us!
Get to know the best ways to implement specific strategies for your online marketing
Publish Time: 2022-10-18 13:56:38
How to make a successful rebranding?
Publish Time: 2022-11-24 13:36:01
8 steps to create great billboard advertisements
Publish Time: 2022-12-12 16:37:22
Psychology of colours in branding
Publish Time: 2023-02-20 18:00:18
Growth marketing for startups
Publish Time: 2023-02-25 13:27:24
What is marketing automation?
Publish Time: 2023-03-03 19:11:22
A new era of podcast marketing
Publish Time: 2023-03-08 17:49:03
Difference between a brand and a company
Publish Time: 2023-03-18 17:44:12
How to do competitive analysis?
Publish Time: 2023-03-20 16:34:25
The fundamentals of design theory
Publish Time: 2023-03-22 18:46:37
Tips to make a customer-centric work-culture
Publish Time: 2023-03-29 13:37:24
A beginners guide to display advertising
Publish Time: 2023-04-13 16:33:31
The role of branding in creating a strong online presence
Publish Time: 2023-05-14 22:13:09
The importance of visual branding
Publish Time: 2023-06-15 10:06:15
Branding Trends to Watch in [2023]: Staying Ahead of the Curve
Publish Time: 2023-06-19 12:45:43
Mastering Social Media Marketing: Leveraging Platforms for Brand Growth
Publish Time: 2023-06-20 14:54:57
The Art of Storytelling in Branding and Creating a Compelling Narrative
Publish Time: 2023-06-23 22:14:41
Unlock Digital Marketing Strategies Boosting Your Brand's Online Presence
Publish Time: 2023-06-28 01:21:57
The Future of Branding Exploring Emerging Trends and Technologies
Publish Time: 2023-07-01 10:57:53
Becoming a Thought Leader Establishing an Advertising Agency's Authority in the Industry
Publish Time: 2023-07-05 00:36:32
Driving Organic Traffic: SEO Strategies for Online Success
Publish Time: 2023-07-09 10:16:23
Mastering Customer Support: Strategies for Building Stronger Customer Relationships
Publish Time: 2023-07-11 22:24:00
The Power of Customer Retention: Building a Foundation for Business Success
Publish Time: 2023-07-22 02:25:47
Capturing Brilliance: The Art of High-Quality Photography
Publish Time: 2023-07-25 23:18:49
Building Customer Loyalty through Exceptional Support Experiences
Publish Time: 2023-07-29 08:58:46
Digital Marketing Communication: Building Consistency across Channels
Publish Time: 2023-08-02 23:27:11
Tapping into Influencer Marketing: Leveraging Online Influencers for Enhanced Brand Exposure
Publish Time: 2023-08-06 10:30:58
Navigating the World of Programmatic Advertising: Benefits and Challenges
Publish Time: 2023-08-09 08:03:08
Adapting to the Mobile-First Era: Optimizing Advertising for Mobile Devices
Publish Time: 2023-08-14 01:02:47
The Art of Active Listening: Enhancing Communication in Customer Support
Publish Time: 2023-08-17 12:29:39
Embracing the New Era of VFX and Graphics: Unveiling Creativity with Brandbajade
Publish Time: 2023-08-21 12:47:08
The Role of Music in Advertising: How Sound Enhances Brand Messaging
Publish Time: 2023-08-27 23:03:02
YouTube Ads: Unleashing the Potential of Modern Advertising
Publish Time: 2023-08-30 14:52:48
Utilizing Chatbots in Marketing: Enhancing Customer Interactions and Engagement
Publish Time: 2023-09-09 10:24:57
Advertising for E-Commerce: Boosting Sales and Conversions
Publish Time: 2023-10-04 09:24:55
How To Use Content Marketing To Improve Brand Loyalty
Publish Time: 2023-12-13 05:44:53
Relationship Marketing for Your Business: Building Connections for Success
Publish Time: 2023-12-29 00:30:09
Crafting Connections: Building Brands for Gen Z
Publish Time: 2024-01-10 18:51:40
The Power of CGI : Transforming Brand Marketing now and next
Publish Time: 2024-02-16 16:27:46
Tips to make a customer-centric work-culture
Publish Time: 2024-02-23 17:12:38
The importance of a logo
Publish Time: 2024-02-23 17:24:33
How to respond to customer complaints
Publish Time: 2024-02-23 17:39:29
What is performance marketing - A know how
Publish Time: 2024-02-23 17:57:58
What is contextual marketing and why is it important?
Publish Time: 2024-02-23 18:06:15
9 commandments to zeroing in on the best creative agency in India
Publish Time: 2024-02-23 18:10:41
As a branding agency In Delhi, our approach to the branding of LIC at Vaishali metro station, Noida
Publish Time: 2024-02-23 18:14:47
Analysis of the AV created for the video marketing of Jaquar shower tray
Publish Time: 2024-02-23 18:18:27
The impact of branding on customer loyalty
Publish Time: 2024-02-23 19:32:03
The importance of visual branding
Publish Time: 2024-02-23 19:40:31
How to establish an impactful partnership with your digital marketing agency?
Publish Time: 2024-04-09 22:31:01
How AI can help a brand enjoy bigger returns while partnering with a Social Media agency
Publish Time: 2024-05-02 18:05:46
The power of storytelling - How brands can connect emotionally with their audience
Publish Time: 2024-05-09 17:32:00
The Power of Digital Marketing in Branding: 5 Compelling Reasons You Can't Ignore
Publish Time: 2024-05-11 12:05:20
The Rise of Influencer Marketing and Leveraging Social Media for Brand Success
Publish Time: 2024-05-14 12:21:49
Elevating Growth: How an SEO Service Advertising Company in Delhi Propels Your Success
Publish Time: 2024-05-21 13:17:56
The Vitals for Your Viral Campaigns
Publish Time: 2024-05-29 13:22:49
Understanding the Potential of Metaverse for Branding: A New Frontier for Brands
Publish Time: 2024-06-04 16:31:24
Why Building a Brand Community is Essential and How to Create Such Community
Publish Time: 2024-06-11 11:39:44
The Evolution of Advertising: From Traditional to Digital, an Incredible Journey
Publish Time: 2024-06-14 16:07:12
The Rise of Sustainable Design: How Brands Are Integrating Eco-Friendly Design
Publish Time: 2024-06-25 11:47:47
10 Steps to Building Your Personal Brand on Social Media: A Comprehensive Guide
Publish Time: 2024-07-02 11:21:44
The Role of Blockchain in Digital Marketing: Everything You Need to Know
Publish Time: 2024-07-08 12:07:55
Top 10 Influencer Marketing Trends to Watch Out for in 2024
Publish Time: 2024-07-16 13:22:50
Visual Branding, Designing Logos that stand out
Publish Time: 2024-07-23 11:35:07
Content Marketing Strategies for Startups: How to Build Your Brand from Scratch
Publish Time: 2024-07-30 11:11:51
Amazing Tips to Boost User Experience and Conversions on Your Website
Publish Time: 2024-08-06 10:59:55
10 Best Practices Every Business Should Adopt for Social Media Security
Publish Time: 2024-08-13 11:46:00
Decoding the Strategic Power of Design in Modern Business
Publish Time: 2024-08-20 10:40:34
Cross-Channel Marketing Integration: Maximizing Reach and Engagement
Publish Time: 2024-08-27 11:57:00
Brand Consistency Across Platforms: Build an Impeccable Brand
Publish Time: 2024-09-03 12:41:32
How AI is Revolutionizing Social Media to Drive Higher Engagement
Publish Time: 2024-09-10 12:12:21
