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With new innovative tools of digital technology, businesses are trying to grab maximum customer attention within a short period. One internet-friendly technology that is out-bounding is podcast marketing, targeting audiences who love to listen.
A podcast is nothing but an online audio broadcast which is very useful for brands and other types of audio (video) communication. A series of strategic podcasts is the backbone of Podcast marketing and thus, Podcast marketing is a branding strategy that connotes the promotion and selling of products and services through audio content, for example, the PM-hosted podcast “Mann ki Baat”. A podcast marketing strategy with multiple growth tactics is inclining toward audience and awareness
Digital marketing podcast allows businesses to directly communicate with their target audience.
Podcasting is a platform where businesses can work closely with the host and co-host to mention the brand name on the show. It plays a significant role in boosting the brand image. Let’s have a look at efficient, success-driven strategies of podcast marketing.
Listener convenience should have the utmost priority and creating a separate podcast landing page serves the need. An ideal landing page consists of a headline with the usefulness of your product or service, podcast description and benefits, and working links to previously published podcasts.
Start your podcast marketing with 3 to 5 podcasts ready in hand. It’s important to provide listeners with more than one episode to avoid frustration of your listeners and negative comments. A relevant and engaging podcast always provokes listeners from one episode to other.
Fine experts related to your podcast topics for podcast promotion. Influencers who have obtained love and trust, possess a high level of expertise and can recommend credible companies.
Spread awareness of your company and podcasts via pod-catchers. Many apps introduce new podcasts to the audience and promote becoming the next iOS, Castro, Podcast Addict. Earn extra exposure and promotion with these apps.
Drive traffic and base listeners to your podcast website with paid ads and use them on social media and in paid search results. Viewers will encounter the ads and get to know about your podcast.
One of the most popular Indian podcasts “Mann ki Baat” is hosted by India’s Prime Minister Narendra Modi, and addresses Indian people on All India Radio, DD National, and DD News. Starting from 2014 till today there are a total of 61 podcasts with 600 million listeners of the show, and generates Rs 5 crore revenue every year.
A podcast is easily downloadable and streamable with RSS and Atom-friendly software. RSS is an easily readable XML file that automatically updates information. It feeds headlines, summaries, update notices, and backlinks of articles on the website’s page.
With real-time content distribution, the RSS feed results are always the latest published content for a website. Users can easily navigate the link on their devices, or can also subscribe to the feed show in their respective feed reader. This enriches the readers with immediate updates. Besides RSS.com there are other tech-friendly platforms to start, grow, track, and monetize a podcast including;
Keep in mind! Podcasting is a long-term process. It requires time to succeed, especially when it’s podcast marketing. Digital marketing podcasts are very efficient to bring success to your business. Brands can attach email addresses to their podcasts to allow listeners to drop their inputs directly to the content. Dedication, patience, and strategy is the key here. Listeners can connect using email, share buttons, google ads, and storytelling to hook.
Podcast marketing is fun and experimental. It provides a sense of authority to the Podcaster and influences audiences at large. Podcast builds a loyal and transparent community with a consistent approach. Podcast listeners are expected to double in size in the next few years, indicating a huge number of listeners by 2025 and hence generating more company revenue. Re-uploading the podcasts which hooked larger audiences, can, further, add newer audiences. So, get your hands on the creativity and be fearless to indulge in new podcast marketing ideas by Brandbajade.com
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