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Staying ahead of the curve is always the first priority for any brand marketing strategy. In the ever-evolving landscape of competition where the attention span of the audience is a key factor, utilization of the cutting-edge technology in the most effective manner, has become a cornerstone. Innovations such as AR and VR required an advancement to revolutionize hooks and glues for the fast-shifting choices of the audience. Taking over this space, Computer Generated Imagery (CGI) stands out as a transformative force enabling marketers to create immersive and visually stunning content that resonates with the dynamic tastes of modern consumers. Read ahead as we deep delve into how futuristic marketing professionals are leveraging CGI to change the game for their brands.
It’s almost a decade now that the prominent emergence of CGI has skyrocketed, as advancement in tech has made this a proven medium to be more accessible and cost-effective. CGI allows you to create hyper-realistic visuals, breaking out of the boundaries of traditional marketing approaches. It has brought amazing results for industries like fashion, automotive, and electronics where visual disruption is crucial to turn heads, grab and retain attention to position a statement uniquely.
Innovations in immersive brand campaigns for enhancing and enriching engagement has been widely applied till date in newer ways almost every next month. CGI literally opened up unlimited possibilities for compelling storytelling that transcend the limitations of the physical world. And to a great extent, it’s beyond the ordinary digital avenues. Audience get surprised to witness and interact on the go with experiences that look larger than life like never before. Whether it’s bringing to life fantastical brand universes, or telling the story of a product evolution, CGI adds stunning elements to your content.
[Embed case study of Samsung Z fold CGI case study]
In fashion, CGI has been intelligently employed to create virtual fashion shows, campaigns, installations, and many more. Brands are now powered to showcase their design collections in surreal and imaginative settings, very different and more interestingly than the runway shows or beyond the constraints of still mannequins.
[Embed video of how IKEA used CGI]
Automotive companies, for example, are using CGI to enable customers to virtually customize their vehicle before making a purchase decision. It also made forward-thinking come up with media
innovations where visually mind-blowing effects have redefined expectations to be set on super high notches. It serves as a powerful tool, as consumers not only become active participants but also perceive the brand as a credible future promise holder. And as a result, they organically starts influencing more audience.
[Embed video of how Honda Real View Test Drive powered by CGI enabled an amazing experience for potential buyers]
Honda Civic | 360° Real View Test Drive - YouTube
Customized Virtual Influencers and Brand Ambassadors
As a move to blur the line between reality and fiction, progressive marketing strategists are investing in CGI for creating virtual influencers and ambassadors. Although computer-generated these personalities are designed to embody the values and essence of the brand, allowing a consistent and controlled representation. This way, it stands out as a new game changer with optimized ease, flexibility, and scalability.
Virtual influencers are already gaining massive traction on social media platforms. They are a great way to interact with followers, tell the desired story in multiple ways you want, and even collaborate with real-world people. It is the best answer to address the challenge of adapting to change in real time – in terms of choice, insight, analysis, and loyalty which are at times impossible to achieve with human influencers.
Read how IKEA Used a CGI ‘Influencer’ as the Model for Its New Ad Campaign | PetaPixel
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