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Imagine a platform where you need not compete with competent competitors, and you get the opportunity to present your brand in front of millions of potential customers. Generally, on social media platforms, audiences are doing endless scrolling, and it’s more for brands to catch the attention of the audiences. Are you eager to know which platform brings so many things to the table? It’s none other than IRCTC; you just need an exceptional advertising agency.
IRCTC (Indian Railway Catering and Tourism Corporation)—India’s most trusted travel partner—has been serving fellow Indians over the years. IRCTC has reached every nook and corner of this nation through its accessibility through the virtual world. Several million people book their tickets every day on this trusted platform. Intelligent brands are already taking advantage of this platform with the help of advertising agencies. You can’t let down your brand by making the mistake of not choosing this platform.
Brands, irrespective of size, should utilize IRCTC as their golden ticket to mass visibility. In order to do it, you have to learn the ways to promote your beloved brand in IRCTC. As far as advertising agencies are concerned, Brandbajade emerges as an undisputed agency in India’s advertising market. This blog will decode the ways as well as why you should promote your brand here.
The question might come to your brand: why is so much value given to IRCTC when there are numerous platforms? There are many reasons that’s why you should go to IRCTC. Without further ado, let’s look at some of the most valuable reasons:
Unmatched Reach Across India: The most valid reason why IRCTC stands out among others is its reach to a wider audience across the length and breadth of India. Many brands are in search of a platform that would open the closed door to connect with the audience. This unmatched connectivity with the audiences is often absent in several other advertising platforms. If you would like to use it, then collaborate with top advertising agency Brandbajade.
Trust and Credibility: Due to various cyberattacks or privacy concerns, many platforms have lost their credibility. Brands are often reluctant to trust those platforms that are not credible. As IRCTC is a government-backed platform, you can undoubtedly advertise your product there. IRCTC keeps in mind all the security issues and takes all precautions.
Targeted Advertising Opportunities: All types of people, irrespective of psychographics and demographics, are using the IRCTC app or website. So you are able to cater to a diversified audience. After hiring the best advertising agency in India, you are equipped to run targeted ad campaigns. Whether you want to promote luxury travel or budget-friendly products, all of these you can offer under a single umbrella.
Integrated Advertising Channels: IRCTC is not limited to one kind of ad. It presents all types of ads, and you can use all these kinds without any hassle. Advertising agencies will help you in every step to post your desired ad in this well-integrated advertising platform.
There are every possible way by which you can promote your brand in IRCTC. This proves how the platform is so well organized and designed. You just have to know these ways that are undeniable to the brands. Some of those ways are:
With banners, the most popular form of advertisement, video ads are very prominent as well as impactful to the audiences. In the website and IRCTC mobile app, visual appeal is in a very optimal position in terms of getting attention and delivering brand messages. Generally, these ads are posted on pages such as the homepage, booking confirmation pages, and payment gateways.
Advertising agencies are equipped to design breathtaking banners or interesting short videos. As millions of visitors check or log in to the website or app, you tap the maximum visibility. Are you in search of that agency? Look no further; the top ad agency in Delhi, Brandbajade, has been doing this for days in and days out.
Be it any individual or an organization, emails are used all over the globe, and India is not an exception. IRCTC has been sending promotional mail to their customers every now and then. Being a brand, you can’t get away from this opportunity by any means. You can showcase your product and services by attaching visuals, links, and promotional codes.
Many brands till now are partners with IRCTC, and you should collaborate with them for higher reach. If you are missing this opportunity, then emphasize this. Design agencies will design your ad for the email, and you can generate a moderate amount of leads. Businesses can significantly increase open and click-through rates (CTRs). These promotional mailers combine the benefits of detailed communication with IRCTC’s credibility, making them a must-have platform for effective brand promotion. Apart from promotional mails, ticket booking or cancellation emails sent by IRCTC consist of ads which allow you to promote your brand.
Another effective tool for reaching the audience is promotional SMS, and IRCTC sends messages at regular intervals. On different occasions, such as confirming tickets, train delays, and train rescheduled information are given in SMS. When you promote your brand through SMS, you connect with customers who are unaware of your brand. Advertising agencies help you out with how you integrate your brand's message in SMS. Brandbajade will design your brand’s message, and you will generate leads from it.
While IRCTC issues the ERS to their customers, there are ads of the brands printed. Whether you are new or an old bird, you should be aware of this situation. Sometimes, the ticket purchasers print the ticket, or even if they download it, they will get to see the brand names and its services.
The top advertising agency in India, Brandbajade, is so well-prepared and well-organized that it provides you with the option of customization. That’s hope you can design your advertisement to align your needs and requirements.
Several digital screens are there on the platforms where IRCTC is continuously playing some videos. Various brands are running their ads as part of their tie-up with IRCTC. You also can take part to become an impeccable brand. Contacting advertising agencies is the best way to run your brand’s ad there. As a top advertising agency, Brandbajade serves many brands in order to reach their brand to new heights.
Advertising in IRCTC opens a new door of opportunity for the brands that they might not have explored yet. Here, the role of advertising agencies is not less important. Diverse mediums will be there to reach different segments of the audience. By crafting targeted, personalized, and seasonally relevant campaigns, you can use IRCTC to promote your brand effectively and build lasting connections with your audience. If you are still not using IRCTC as your advertising platform, let’s contact India’s top advertising agency, Brandbajade and level up your game as a brand.
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